Project Profile: Metrolinx Big Move
Nearly everyone has an opinion on how to improve transit in the Greater Toronto and Hamilton Area (GTHA). Some days, opinions change depending on the length of the morning commute.
In 2013, Metrolinx - the agency responsible for transportation in the GTHA - wanted those opinions. Looking for funding options for a new wave of transit development, they reached out to MASS LBP to collect public input.
MASS designed a Conversation Kit that communicates the choices. Residents can deal out informational playing cards about vehicles, current transit lines, and future projects. They can leaf through a booklet highlighting regional demographics and ridership broken down by community. They can learn about other major transportation systems from around the world, and discover how they’re funded.
MASS took all this information and more, and literally put it in people’s hands. It’s a compact kit, but it got the conversation - and the city - moving.